Big R



Gaming / Toys & Games


Marketing Strategy, SMS Marketing, SEO, Email Marketing

Results (KPIs)






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THE Company   

Big R is an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more.

The Challenge   

Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. Our Mayple expert created a 6-month marketing strategy that included paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic.

THE Solution   

  • Our Mayple expert's marketing strategy helped Big R reach their ROAS goal by increasing it 1200%.
  • Our expert created content that was specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure they were targeting the right marketing message to the consumer.
  • With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.

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Big RIcon - Vetted Badge

Kelly Benson

Mayple Vetted Expert