Dessert Holdings Case Study

THE Company

They are North America’s Premium Dessert Company, recognized for providing their retail and foodservice customers with chef-inspired innovative desserts made with real ingredients, a flexible low-cost supply chain, and first class service.

The Challenge

Dessert Holdings was in need of a new website, a marketing plan , and SEO in Spring 2019. The aim was to reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). This unique challenge presented an opportunity to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.

THE Solution

With responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising, the client saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month.
Our Mayple expert focused on a few key critical SEO areas for improvement, including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors.
SEO optimizations also proved successful in moving the clients Google rankings from page 3 to the top of page 1, with a ROAS over 400%.