Earthley Wellness

MAYPLE CASE STUDY

Industry

Health & Wellness / Wellness & healthy living

Expertise

Facebook Ads, Intagram Ads, Social Media Management, Facebook Ads, Google Ads, Google Shopping, Branding, Content, Copywriting, Tracking implementation, Marketing Strategy, Search Engine Optimization

Results (KPIs)

+260%

ROAS

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THE Company   

Earthley makes all-natural, handmade products just for you, using pure, plant-based materials.

The Challenge   

Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

THE Solution   

  • Successfully established brand on Google, Bing, Facebook, and Instagram and grew monthly revenue by 2.6x over the previous year.
  • Increased ad budget 10x in the first 2 years due to excellent ad performance and ROI.
  • Successfully ran app install campaign for new social media platform/community: Average Cost Per App Install: $1.34
  • Average Conversion Rate: 28%
  • Average Cost of Interaction/Engagement Rate: $0.3610,000 active users in 6 months.

"We first started talking to Aaron when my company was very small, and not ready for a robust ad/marketing strategy. He called back once a quarter, over a two-year period, with advice, patience, and encouragement. When we were finally ready to take the plunge, there was no doubt who we wanted to work with.We set a small monthly ad budget, and from the very beginning, Aaron was professional and enthusiastic. He met with us regularly to discuss our business goals and was genuinely excited about what we were doing and who we are as a company. Aaron also actually used our products personally and was truly invested in our mission as a company, which was very appreciated.Business-wise, Aaron kept careful track of our numbers, always watching to see which ads were performing best, and helping us adjust things as needed. He knows his stuff when it comes to selecting audiences, measuring ROI, and all the nitty-gritty details that help make ad campaigns successful. He was always ready to communicate to us at our monthly check-ins exactly which campaigns had performed the best, what changes he had made or would recommend, and what else we could do to make our campaigns even more successful. Over a two year period, we more increased our ad budget more than 10x, because of the strong value it was creating for our company.Working with Aaron was easily one of the best business decisions we've made, and is a key reason that our company will be listed as an Inc Magazine fastest growing company in America alumni in the near future."

Ben T.CEO, Earthley Wellness

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Marketer   

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