iCruise

MAYPLE CASE STUDY

Industry

Travel / Travel agency & Tours

Expertise

Paid ads (Google Ads, Facebook Ads, Instagram Ads)

Results (KPIs)

-16%

CPO

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THE Company   

iCruise is a Florida-based travel company specializing in cruises and resort vacations. Arrivia, Inc. acquired iCruise in December of 2019. Arrivia is a global leader in travel-based loyalty and reward solutions. With the acquisition of iCruise, Arrivia reaffirms its strategic commitment to the cruise industry and expands its capabilities to deliver unmatched cruise value and services to its business partners and consumers worldwide.

The Challenge   

THE Solution   

  • Reduced Cost per Purchase by 16%
  • Improved conversion rate by 31%
  • Increased the number of monthly purchases by 12%

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Marketer   

iCruiseIcon - Vetted Badge

Dan K.

Mayple Vetted Expert