Koh

I've completed two roles ate Koh. As a Digital Content Manager I supported and led the creative marketing team of 6 people.

I was mainly responsible for:

• Content & Social Media: strategize, produce, deliver global calendars and high performing content for Paid and Organic Social

• Email, Influencers, UGC, website
• SMS- Marketing campaigns: ideate, planning, project management and execution for community growth, sales, retention and customer experience.
• Brand appearance: responsible for keeping (and developing) strong brand identity, brand voice and brand story.
• Also supported a rebrand case study.
• Setting up workflows and processes between teams.

As a Marketing Obs Manager I was responsible for

• Influencer marketing: develop strategy and briefs, approve influencer outreach/content, analyze campaign performance, re-use content for owned channels, utilize influencers for launches/marketing campaigns, liaise with external influencer agencies.

• Partnerships: develop strategy, ideate concepts and campaigns, proposals to partners, management and execution of partnership campaign.
• Content & Social Media: develop content strategy, liaison with 3rd parties developing high performing and engaging content for owned and paid channels
• Marketing campaigns: ideate, strategize channel execution, planning, project management and execution along owned, earned and paid channels.
• Measure & report: report on performance of marketing campaigns, gain insights and assess against goals.

Besides that I supported and organised Giving back activities such as:

• Fundraising for OzHarvest: I completed an 80km Bondi to Manly walk in 18,5 hours as part of our fundraising. We raised $25,000 (=50,000 meals) for families in need of food.

• Supporting Clean Up Australia: I've organised two clean up Australia events for all of my colleagues to participate in.