CVR
PrettyLitter is an American pet wellness company based in Los Angeles, that produces lightweight crystal-based cat litter that is designed to react to a cat’s urine to indicate potential health problems by changing color based on the acidity, alkalinity or the presence of blood in a cat’s urine.
They offer a unique product that the world isn't familiar with. Explaining the science behind the product, in addition to providing competitive differentiators was an important part of their marketing.
Mayple Vetted Expert