PrettyLitter

MAYPLE CASE STUDY

Industry

Pets / Pet shops, food, and supplies

Expertise

Branding, Content, CRO

Results (KPIs)

+35%

CVR

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THE Company   

PrettyLitter is an American pet wellness company based in Los Angeles, that produces lightweight crystal-based cat litter that is designed to react to a cat’s urine to indicate potential health problems by changing color based on the acidity, alkalinity or the presence of blood in a cat’s urine.

The Challenge   

They offer a unique product that the world isn't familiar with. Explaining the science behind the product, in addition to providing competitive differentiators was an important part of their marketing.

THE Solution   

  • Our Mayple expert lead the CRO strategy, specifically focusing on tailoring landing pages to advertising channels.
  • After identifying USPs, Ashna creatively worked through the website to understand what information was missing in the flow, and then leveraged landing pages to address this information.

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Marketer   

PrettyLitterIcon - Vetted Badge

Ashna R.

Mayple Vetted Expert